New Halo toys march to retail

Mega Bloks is celebrating ten years of Halo with a new line of figures.

The toy firm will bring Series 3 Micro Action Figures to retailers aswell as new brick-style vehicles and structures from the series by theend of September.

The goodies – which range from 1.99 Hero Figure Packs to the 169.99 Halo UNSC Firebase – arrive ahead of the November 15th release of Halo: Combat Evolved Anniversary on Xbox 360.

Mega Bloks owner Mega Brands has also announced a line of Need for Speed models in time for the arrival of Need for Speed: The Run on November 18th.

There is an overlap of gamers and construction fans and these products help create a more impactful brand presence at retail,” Mega Brands UK marketing manager Peter Fuller told MCV.

Fans of each game are invested in the franchises so these toys make for good impulse purchases.”

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