Ubisoft has announced brand new “community-centred celebration event”, The Ubisoft Experience. The fan event – which will be held in Birmingham, UK – will run alongside the Insomnia65 gaming festival over the weekend of August 24 and 25, 2019, and offer visitors “the chance to discover new games, meet Ubisoft teams and developers, explore their favourite brands with exclusive experiences, and, most of all, share their passion with the rest of the Ubisoft community”.
The UK event kicks off the first of three similar pilot events heading to Sydney, Australia and Paris, France later this year and all revenue generated from the £10 admission ticket sales in the UK will be donated to the video game charity, SpecialEffect.
“Promising both hands-on, and exclusive content, the event will include gaming zones, featuring both new releases, such as [first UK public hands-on for] Tom Clancy’s Ghost Recon Breakpoint, as well as retro areas, and pods with Ubisoft’s fan-favourite live games,” Ubisoft said in a press statement. “Visitors will also be able to explore a huge variety of additional content including developer panels, meet-and-greets, side activities, contests, esports and much more.”
The event will also offer “numerous other unique experiences”, such as a custom-built Roller Champions Roller Disco, and celebrate a range of Ubisoft IPs including Assassins Creed, Tom Clancy’s Rainbow Six: Siege, Just Dance, Hungry Shark and more. There will also be live demonstrations of Watch Dog Legions.
“We can’t wait to celebrate The Ubisoft Experience with our fantastic UK community, with a packed schedule of activities over the Bank Holiday weekend,”, said Rob Cooper, managing director of Ubisoft UK. “We are also very proud to be supporting SpecialEffect through this event; an inspirational organisation close to all within the gaming industry.”
For more, or to secure your ticket, head to insomniagamingfestival.com/ubixp.