About Vikki Blake

It took 15 years of civil service monotony for Vikki to crack and switch to writing about games. She has since become an experienced reporter and critic working with a number of specialist and mainstream outlets in both the UK and beyond, including Eurogamer, GamesRadar+, IGN, MTV, and Variety.

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‘Publishers in the west think they need a publisher in China’ – Arcus Key explains how to be big in China

Western publishers have long-held China as a land of opportunity. However, the options for reaching that audience have been somewhat limited. Arcus Key, led by a dual UK-China team, thinks it has the solution