Nintendo topples Mattel in toy market

Whilst we’re all aware of Nintendo’s lofty achievements in the video games sector, the Japanese gaming specialist is making major progress in other industries too and has now been named the leader of the global toys and games market.

A new report from CompaniesAndMarkets, as spotted by Spong, claims: Video games major Nintendo overtook Mattel during the review period and is now the leading company in the toys and games sector.

The toys and games sector is expected to see strong growth in value sales with a projected CAGR of 8 per cent over the forecast period. Growth will be driven by strong consumer demand for video games.”

The full report can be purchased here… for 6,345.

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Craig Chapple is mobile insights strategist, EMEA at mobile intelligence firm Sensor Tower and was senior editor at