UK retailer GAME has lowered its 3DS price to 219.99.
The firm was originally selling the device for 229.99, but that price has come under pressure following aggressive moves from rivals ShopTo, Play and Amazon, all of which are selling the device for around 200.
GAME has also revealed a string of 3DS bundles, ranging from 239.99 to 249.99.
HMV has also lowered its price to 219.99.
A 3DS price war has been erupting since Nintendo set the trade cost last week. Most retailers went for 219.99, but now many online stores are selling the device for even less.
3DS price round-up:
ShopTo 199.85 (temp)
Argos: 229.99 (with 60 of vouchers and an accessories kit worth 20)