Now! plots digital move for 2012

The first retail title has yet to reach shelves, but the team behind Now! That’s What I Call Music are already preparing digital releases for next year.

World renowned music label EMI and fledgling publisher Tubby Games told MCV that they are working on downloadable content and full download titles to follow this November’s Wii release, as well as a boxed sequel for 2012.

And that’s just the beginning for the long-term partnership between the two firms.

It is everyone’s intention that this is the start of a successful relationship that will develop on all levels of collaboration,” said Tubby’s MD Tracy Johnson.

The opportunity for both parties to deliver exciting content on several platforms is the long term objective.

Boxed product, DLC and full digital games are high on the agenda for 2012 and beyond. Development in technology plus consumer demands lend themselves perfectly for the business model we are scoping, so having a demand generator like Now! is important for us.”

Steve Pritchard, SVP of catalogue for the Now! brand, added: Hopefully, this game will be the first of many, both in terms of technological developments on Wii and branching out to other platforms including digital delivery of gaming and extra content.

This could develop into a solid regular channel for incremental music distribution and income to a younger, game-focused audience.”

Now! That’s What I Call Music: Dance and Sing will be released for Wii on November 11th.

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