NX and smartphones to return ‘Nintendo-like profits’

Nintendo president Tatsumi Kimishima says the twin release of the NX and smartphone titles will restore balance at Nintendo.

It has been our priority to take a close look at areas of our existing business where the revenue and expenses had become unbalanced, and to make sure that we corrected this balance,” Kimishima said in an investor Q&A when asked how the company was to return to delivering ‘Nintendo-like profits. In the next fiscal year, we will have to make preparations and investments to achieve these goals, and that comes with certain costs.

The question was to pick one area with which we will be able to achieve Nintendo-like profits, but I would like to suggest two areas. One area is our NX business, and another is our business for smart devices. I believe that keeping these two endeavours on track will be key to achieving Nintendo-like profits.

We have made a number of changes to our corporate structure to gear up for our new ventures. For example where development was split between handheld and home console divisions in the past, we have unified these activities for both hardware and software development, and the exciting new ideas coming from development are evidence of the progress being made as a result of that unification.

To achieve Nintendo-like profits, one important factor will be establishing a solid launch for our NX and smart device businesses. I believe the key to doing this is to allocate our resources appropriately to proceed with hardware and software development on schedule and deliver our products to our consumers in a timely manner.”

In the same Q&A Kimishima also poured cold water on the company’s Quality of Life initiative.

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