Oculus Rift launch is ‘like a beta’

The arrival of Oculus Rift was akin to a video game test launch, says GAME.

The Rift was released via Oculus’ own website last week, although it was missing a couple of features – namely the special Oculus Touch controllers.

And GAME boss Martyn Gibbs has played down fears that the VR firm is avoiding traditional retail, by likening it to a beta.

Their phase one approach is very much, I’d go as far to say, beta-esque,” he told MCV.

What they are doing is utilising their own channels to get to a first wave of customers. But we have been engaged with them on that strategy for upwards of 18 months, so I wouldn’t read anything into that at all. You should think of it more as them doing a beta-type approach through their own website. Do I think that is a retail exclusion tactic? No.”

GAME is reporting significant interest in VR, and said the PlayStation VR announcement was ‘exceptionally strong’.

We saw very similar dynamics to when a new console is announced, actually,” he said, before adding that there may be stock shortages.

Do I ever think there will ever be a new console that comes out that will meet the demand? No.

And this is, for all intents and purposes, a console and a platform. I am not scaremongering, but we have all been around the block and we can see that stock for VR will be pretty tight.”

About MCV Staff

Check Also

GTA

Analyst predicts that Grand Theft Auto 6 will release in 2023, though marketing boost could be a sign of future sports titles

“We are not sure how much we should be reading into this shift"