Online games retailer Fanatical has announced a strong Q4 performance, reporting a year-on-year digital sales boost of 148 per cent in December 2018. By comparison, Fanatical’s revenue for the same month in 2017 increased just 14 per cent year-on-year, and its revenue for Q4 2017 increased 17 per cent YoY.
According to a statement from the company, transactions for the month of December almost doubled, up 93 per cent YoY, while the same period saw the number of new customers leap by 130 per cent and the average order value grow by 28 per cent. This has helped Fanatical grow its fourth-quarter revenue by 74 per cent YoY.
"The fourth quarter has seen an exceptional performance across Black Friday and the Christmas period," said managing director of Focus Multimedia, Craig Johnson. "We are now actively recruiting additional staff at our UK HQ to further accelerate our scale and growth. We’re thrilled that on the back of these strong results, 2019 is shaping up to be our most successful year ever."
Focus Multimedia Limited launched Fanatical in 2012 and currently offers almost 6000 officially licensed PC/Mac digital products from a "growing roster of 900 game publishers and developers". Fanatical now reaches customers across 200 countries, forcing it to "accelerate its international expansion programme" and add support for 15 additional languages.
"Fanatical now delivers a best in class customer experience by allowing gamers to browse and buy in their native language," added Grant Hughes, PR & partnerships manager at Fanatical. "We are already working closely with new partners in new territories, as we bring our market-leading deals and exclusive games bundles to a wider international audience."
Focus Multimedia’s PC games retailer Bundle Stars rebranded as Fanatical back in November 2017. "Operationally, nothing has changed," the company said at the time. "Fanatical is powered by the same passionate team of gamers who brought you Bundle Stars. Whether we’re putting a smile on your face by saving you some serious loot, or blogging about new games that you really care about, we will always strive to be one of your favorite gaming destinations."