OPINION: Smart Square’s shooter surprise

Hitman’s hybrid marketing-development tricks like this won’t happen often, but is sure to raise some eyebrows, says Michael French

Do game announcements still wow you?

I’m probably not alone in feeling a bit lackadaisical about the announcement of Game X or Sequel Y, sometimes a year or more before anyone gets to truly play or sell them.

But when Square Enix showed MCV its new Hitman: Sniper Challenge game last week, cynical old me was surprised and impressed.

While it isn’t a game announcement as such, it is just as powerful as one.

Even better, this is a spin-off slice of gameplay that players get to experience very, very soon.

That’s not just a magnet for fans, but a compelling proposition for retailers.

Sniper Challenge is free and fun, yet looks slick and expensive. Hybrid marketing-development tricks like this won’t happen often, but is sure to raise some eyebrows – and at least help establish Hitman as a contender to the Game X and Sequel Y follow-ups due in Q4.

About MCV Staff

Check Also

New studio Deviation Games signs with PlayStation to develop a new IP, led by former Call of Duty: Black Ops devs

"We’re drawing on what we’ve learned over our collective decades making games, but we’re also out to make something fresh and brimming with innovation like you’ve never experienced before."