OPINION: Those Kinect stock grumbles

Format-holders are damned if they do and damned if they don’t.

Supply enough product for launch, just enough to satisfy day one with some overspill, then you’re branded a so-so hit. Or a borderline failure.

Don’t supply enough product, and you aren’t working hard enough, over-inflating demand, or simply cocked up your manufacturing.

We’ve heard a fair bit of off-the-record grumbling over the last few days about Kinect allocations. Some say a few stores are getting just one unit each, a stark contrast to what’s obviously going on at the likes of GAME and Asda, where November 10th is effectively the launch of a new console.

But I think you can take Microsoft’s recent comments at face value. Bitch and moan all you like about what happens on day one – I’m sure there isn’t as much stock available as Microsoft wanted, and you bet they have looked after preferred retail partners first. They need those people on side for the long-haul.

So no, I don’t think you can accuse the format holder of mishandling this launch. Excitement for Kinect is high and, if the company keeps playing it right, we could be in for a Wii-like boom that we haven’t seen for some time.

About MCV Staff

Check Also

TIGA reveals UK Games Education Awards 2021 winners

"The TIGA UK Games Education Awards are all about promoting excellence:  excellent students, excellent universities and excellent educational practices"