Game industry business news

Sega outlines marketing for The Club

Sega has outlined its marketing campaign for upcoming action-shooter The Club – and both specialist games and men’s press are set to be blitzed as part of the promotion. The publisher will have demos of the title and double-page adverts featured in Official Xbox 360, Official PlayStation and GamesMaster magazines. …

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Woolworths predicts return to profit in 2008

Woolworths has forecast a return to profitibiliuty for its High Street stores in 2008 – after the High Street chain suffered a 3.2 per cent drop in like-for-like sales for the 49 weeks to January 12th. The firm blamed ‘fierce discounting’ across the electrical products sector for the dip – …

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Writers Guild gaming nominations revealed

The Writers Guild of America has reveleaed the nominations for its inaugural videogame writing award. Five games are in the running for a prize designed to "[honour] outstanding achievement in videogame writing during 2007". As seems to be a common theme this morning, head over to the quite wonderful Develop …

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Gamecock’s EIEIO heading to Texas

Newer developer-focused publisher Gamecock has announced that it is moving its games showcase from E3 to run alongside culture and technology event SXSW. MCV sister-site Develop has the full-down.

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Spore coming to Mac

With the hype for Apple’s Mac brand currently sky-high following yesterday’s Macworld Expo and the unveiling of the undoubtedly gorgeous Macbook Air , EA has announced that its highly anticipated Spore will release on Apple’s format alongside PC later this year. Spore, which is currently being developed by Sims mastermind …

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ASA bans Stranglehold ad

US publisher Midway has seen an advert for its 18-rated third person shooter John Woo Presents Strangehold banned by the Advertising Standards Authority, CVG reports. The agency ruled that the ad breached advertising rules relating to violence, cruelty and health and safety. It stated: "We considered the ad was likely …

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GAME/Gamestation deal cleared but only just

In its final report published today, the Competition Commission has concluded that GAME’s 74 million acquisition of Gamestation may not be expected to result in a substantial lessening of competition in the markets for the supply of gaming software, consoles and related accessories in the UK.” But the report reveals …

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Star Trek Online facing dev switch

WarCry is reporting that San Francisco-based Perpetual Entertainment, now known as P2, has ceased work on the Star Trek Online project. To read the story in full, head over the MCV sister-site Develop.

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