Game industry business news

Games for Windows Live update due next month

CVG reports that Microsoft is soon to release a second patch for its Live-enabled Games for Windows service. The update will bring with it the support for offline Achievements, a feature that has proved hugely popular amongst Xbox 360 gamers. Also new will be enhanced friends list functionality, which will …

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Gordon Brown: Society must look at video games

Gordon Brown has reiterated that he is not interested in censoring the interactive entertainment industry – and promised to detail plans of his new review into video games today. After being asked to deliver his message to the ‘makers of video games’ at a press conference at 10 Downing Street …

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Gordon Brown: Society must look at video games

Gordon Brown has reiterated that he is not interested in censoring the interactive entertainment industry – and promised to detail plans of his new review into video games today. After being asked to deliver his message to the ‘makers of video games’ at a press conference at 10 Downing Street …

Read More »

Ads in game: the facts

the in-game advertising sector is one of the industry’s recent success stories – you only have to look at how the likes of IGA, Double Fusion and Massive have grown to become such a presence in a relatively short period of time. Research carried out by IGA suggests that – …

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Ads in game: the facts

the in-game advertising sector is one of the industry’s recent success stories – you only have to look at how the likes of IGA, Double Fusion and Massive have grown to become such a presence in a relatively short period of time. Research carried out by IGA suggests that – …

Read More »

Toyota advergaming arrives on Xbox Live

Hot on the heels of the massive success of last year’s Burger King games from Blitz, Toyota has stepped up its assault on the gaming demographic by releasing a free vehicle shooting game on Xbox Live Arcade in North America. Obviously not afraid to associate its brand with such things, …

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Toyota advergaming arrives on Xbox Live

Hot on the heels of the massive success of last year’s Burger King games from Blitz, Toyota has stepped up its assault on the gaming demographic by releasing a free vehicle shooting game on Xbox Live Arcade in North America. Obviously not afraid to associate its brand with such things, …

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Report: PS3 faltering as publishers back Wii

The analyst’s latest report states that for the final quarter of 2007, publishers have backed the Wii with the greatest number of titles – 86 in total. This puts the Nintendo console some distance ahead of Xbox 360 and PS3, which have 47 and 38 titles lined up respectively. A …

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Report: PS3 faltering as publishers back Wii

The analyst’s latest report states that for the final quarter of 2007, publishers have backed the Wii with the greatest number of titles – 86 in total. This puts the Nintendo console some distance ahead of Xbox 360 and PS3, which have 47 and 38 titles lined up respectively. A …

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PS3 price slashed again in Japan

Sony has announced further price cuts across its entire PS3 hardware range in Japan, and also confirmed that the 40GB model that is soon to debut in Europe will also be making an appearance in the territory. The 60GB model will see its price drop from YEN 60,000 to YEN …

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