Game industry business news

“It is a growing field, with brands on track to spend 20 per cent of brand budgets on influencers by 2023” – Green Man Gaming’s James Spicer on influencer management

James Spicer, influencer manager at Green Man Gaming talks about his varied role, as well as the need to be cold-headed and warm-hearted

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‘Publishers in the west think they need a publisher in China’ – Arcus Key explains how to be big in China

Western publishers have long-held China as a land of opportunity. However, the options for reaching that audience have been somewhat limited. Arcus Key, led by a dual UK-China team, thinks it has the solution

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