Payday 2 achieves profitability a week ahead of launch

Developer Starbreeze Studios has announced that Payday 2, which isn’t even released until next week, has already hit profit.

Payday 2 hits PC next Tuesday (August 13th) and PS3 and Xbox 30 the following Friday.

A translation from GameChup from Starbreeze CEO Bo Andersson-Klint says that the game’s pre-orders have already covered the money invested by publisher 505 Games.

Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct,” he said. Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can.

We now look forward to the royalty income that can secure the company’s development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”

About MCV Staff

Check Also

New date for MCV/DEVELOP’s IRL – the comeback industry event is now on September 16th

IRL will be a casual, inclusive event, designed so that anyone and everyone in the industry can attend, meet colleagues, network, and applaud our collective efforts