Global audience embraces socially networked games

100 million Playfish games installed in 18 months

In the 18 months since the company was founded, Playfish has seen customers install its games over 100 million times.

Playfish, which specialises in games distributed through social networks such as Facebook, MySpace and Bebo, has so far published seven titles, including Pet Society, which is played by 12 million people each month.

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