Blizzard has once again changed the name of its online gaming network, this time settling on the moniker ‘Blizzard Battle.net.’
The news comes just less than a year after Blizzard announced it had decided to move away from its long-standing Battle.net brand, and simply change it to Blizzard. Services such as Blizzard Streaming and Blizzard Voice sprung up in its wake, but it seems the Battle.net name still holds a significant weight among the wider community, hence the second name change.
"When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging," Blizzard wrote on its blog.
"We understood that Battle.net stood for something special – it represents years of shared history and enjoyment, community and friendship, for all of us and our players.
"Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.
"Moving forward, to help offset some of the original concerns we listed backin September, we will be connecting Blizzard” to Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net."