PC World and Currys owner DSG International achieved an eight per cent like-for-like sales growth over the Christmas period, thanks largely to electrical sales in the UK and Ireland.
The results – which cover the 12 weeks ending January 9th – significantly exceed analyst expectations of around a two or three per cent sales increase.
The firm claims it smashed previous records during the period, with Christmas shoppers buying a computer and a TV every two seconds, while all megastores enjoyed sales of over 1 million each in the first week of the sale.
The strong results were mainly attributed to the success of the Renewal and Transformation plan – the firm’s strategy to update and adapt to the changing retail landscape. 50 million in cost savings have been made this financial year, which will go towards the 200 million overall target set across four years.
The full story can be read on MCV’s sister site PC Retail.