Nokia kills Ovi brand

Nokia announced the firm is dump the Ovi brand of services, instead simply using ‘Nokia’ to "centralise identity under one brand," they said.

"We will reinforce the powerful master brand of Nokia and unify our brand architecture while continuing to deliver compelling opportunities and experiences for partners and consumers alike," said Nokia marketing chief Jerri DeVard.

Although Nokia didn’t mention Microsoft, the firm’s deal with the software giant will see Noki.

PCR has the full story.