Steam introduces dynamic pricing on bundles

Online PC digital retail giant Steam is changing up how its pricing for bundles works.

According to official documentation sent from Steam to developers – obtained by PCGamesN – the retailer is automatically giving buyers a discount on bundle pricing if consumers already own some of the games in a bundle.

For example, if there was a Call of Duty bundle and a consumer already owns Black Ops II, the overall bundle will come at a lower price.

"With Steam Bundles, if a customer already [owns] some items in the Bundle, they will pay for and receive only the items not already in their account,” Valve’s communication read (thanks again PCGamesN)

This allows the best fans of your series or franchise to ‘complete the set’ and get a deal on the remaining items in the Bundle.

"Past Complete Packs were sometimes a bad deal for customers that already [owned] one or more of the products in the pack. Either it made bad economic sense for those customers to purchase the pack, or they just felt bad about doing so since it [looked] like they were paying for products they already [had]. The new Steam Bundles system addresses this.”

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