Perpetually on the hunt for young men, brands are betting on eSports

This past week, Spanish football club Valencia CF announced a new team, not of footballers but of video gamers.

Competitive gaming is fast becoming legitimate, with star players, huge winnings and audiences in the millions. The 2015 finals for the gaming title League of Legends, for instance, brought in more viewers than the NBA (36 million vs. 19.9 million).

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[From the industry] Ukie launches Games Industry Census 2022 to survey diversity in the UK games industry workforce

Ukie has launched the second UK Games Industry Census to once again authoritatively assess workforce diversity in the sector.