PES 2009 backed with £2m

Konami’s biggest marketing spend ever will help Pro Evolution Soccer 2009 become the fastest-selling title in the franchise’s history, the publisher has told MCV.

The title touches down at retail today (Friday October 17th), and to coincide with its retail release Konami has embarked on a promotional campaign worth 2 million – a sum that will ensure it is the biggest-selling iteration of the famous franchise the trade has ever seen, according to the publisher.

With PES 2009 being one of the key releases of the year for us, it will enjoy the biggest spend of any Konami title ever,” Konami UK marketing manager Rosemarie Dalton revealed to MCV. We are spending over 2 million on it this year.

The campaign is already in progress, with TV advertising well under way featuring Messi and the PES Unites message, and pitch-side hoardings at key Premiership grounds.

Following this, a widespread online and press campaign, plus key in-store activity will follow. Activity will continue long after the initial launch, and will be updated for a return in the spring when the Wii version is released to retail.”

And when asked whether Pro Evolution Soccer 2009 can trump all previous versions in terms of pre-Christmas sales, Dalton added:

Yes – every year, PES has grown, and with the new additions and the PES Unites campaign, we are certain that this will continue with the 2009 edition.”

PES 2009, the latest in the award winning series, is available on multiple formats, including PC, PS3, Xbox 360, PS2, PSP and Wii.

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