Peter Moore: Innovation is bedrock of EA

President of EA Sports Peter Moore has hit out at those who brand the publisher as having a lack of innovation.

Speaking to


, Moore called the idea that the company’s sports games are unoriginal as one of the biggest misconceptions in the industry”.

He added that the reason he left Microsoft to join the label was because it had innovated and been a leader for decades”.

Moore commented:

What I’ve always admired about this place, and EA Sports in particular, has been the company’s ability to consistently create compelling, broad-based interactive entertainment while riding the ups and downs of technology without ever stumbling. We’ve innovated and been a leader for decades, and that’s not easy. EA created a genre with the EA Sports brand, and when you look at how we established and then have consistently innovated in the sports category, it’s obvious that EA Sports has not ridden the wave; we’ve driven the wave.

Our games have become more and more complicated and complex, and we often get dogged for one of the biggest misconceptions in the entire industry – a lack of innovation year in and year out on annually iterated titles. I bristle at times when I hear this, because nothing could be farther from the truth.”

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