‘Physical release could triple Ark: Survival Evolved sales’

Launching Early Access hit Ark: Survival Evolved in a box would exponentially increase its sales, says developer Studio Wildcard.

The firm says that it is eyeing up a physical release for its dinosaur survival game when it is fully completed. GameStop in America currently sells POSA Steam cards for the title, and Studio Wildcard wants to expand this into a disc version.

The title has sold 2m units on Steam since its launch in July.

There’s a huge opportunity to double or even triple our unit sales by going to a physical release around the time the game is finally done,” studio co-founder Jesse Rapczak said.

When we become a final release next summer, we’re going to be exploring all avenues of distribution across multiple regions in terms of localisation and trying to get Ark into the hands of as many players as possible.

All of the sales we’ve had are just on Steam so far. That’s just one part of the market. If you look at Ark, we’re selling more than GTA V and The Witcher III and all these big triple-A titles on Steam, but imagine if the game was available in all the channels that all those other big games are available on. We might be up there in terms of sales.”

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