Polaroid enters games sector

The popular Polaroid brand has returned to the UK with a range of new video game accessories.

Polaroid – famous for its instant cameras – has a huge range of peripherals for Xbox 360, Wii, DS and PS3.

These include sports packs and a sensor bar for Wii, a microphone headset and battery packs for Xbox 360, third party wireless controllers for PS3 and a dock for Nintendo DS.

Accessories distribution specialist AntiGrav will handle the launch of Polaroid’s peripherals in the UK, with the first range of items due to arrive in May.

The firm will focus on a selection of Polaroid’s Wii and DS products for the initial launch, with a full roll-out of accessories planned for later in the year.

Polaroid relaunched itself at the Consumer Electronics Show in Febuary this year, and revealed pop singer Lady Gaga as its new creative director and ‘inventor of specialty products.’

In 2008 Polaroid filed for Chapter 11 bankruptcy. Assets are held by PLR IP Holdings.

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