Pole to Win International (PTW) has established a new video games development studio, Orange Rock Studios.
The company – which operates as a games and tech services outsourcer – says the new studio will “enhance the service offering of PTW, a gaming industry stalwart with an established and diverse dossier of top-tier clients across multiple verticals” and says the new endeavour will house four departments: product development, game production, staff augmentation, and esports division Orange Rock Esports.
The studio will be led by existing president of PTW’s North America and India regions, Kasturi Rangan, with the company reporting “Rangan has been the heart of innovation at PTW for nearly a decade and is the natural choice to lead PTW’s most future-looking endeavour”.
“The time to be disruptive is now,” said Deborah Kirkham, CEO of PTW. “At Orange Rock, we foster future technologies to anchor projects with ingenuity and discipline for generation Y and Z. Together with our clients, we envision and engineer digital experiences.
“Orange Rock is the engine that will build PTW’s future by enabling us to bring each of our existing service lines – quality assurance, customer support, audio production, localization, and translation – to the forefront of their fields through cutting edge in-house tool development. We will deliver the creative products that accelerate our industry’s progress towards the future, engaging consumers and gamers worldwide.”
“The gaming industry is at a crossroads, with heightened consumer expectations and studio ambitions matched only by the exciting potential of new gaming technologies and development frameworks.” added current president of PTW’s North America and India regions, Kasturi Rangan. “Our innovation lab is focused on helping every brand better understand the future generation of consumers in order to offer them a futuristic model for ongoing user retention in a changing landscape.
“We bring the most innovative and beautiful products and games to market faster and we empower our customers to deliver a product unlike anything that’s been possible before – all at an affordable price point.”
PTW has previously worked on “two of the top battle royale games, in addition to seven out of 10 of the past Game of the Year winners”.
For more about Orange Rock, head to www.orangerock.com.