The UK office of Sony Computer Entertainment Europe is unsurprisingly delighted with the week one success of its newly redesigned PS3 Slim console.
The first week’s Chart-Track numbers for sales of the new PS3 were ahead of our expectations, so we were extremely pleased,” SCE UK’s sales director Mark Howsen told MCV.
A new price point and a new machine has proven a significant catalyst to help consumers make the move onto PS3. Our new advertising campaign, ‘The Game Is Just The Start’, is also demystifying the value proposition.
This ongoing campaign and the addition of some great exclusive new IPs (Uncharted: Among Thieves, EyePet, Heavy Rain) and services (PlayStation Video Store), will hopefully provide even more trigger points to drive future purchases of PlayStation 3.”