SCEE president Jim Ryan has claimed that PS4 is commanding the European next-gen console market, with market share in some regions reaching 90 per cent.
We have a very significant market leadership,” Ryan told VG247. We have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market-share’s any less than 70 per cent, and frequently greater than 90 per cent in continental Europe.”
The comments came in the same interview where Ryan appeared to rule out any potential price cut for the PS4, despite retail listing for the new 1TB model suggesting it will cost the same as the existing 500GB price and leading to speculation of a price cut.
Particularly in Europe… our momentum is still very considerable,” Ryan added. We’re happy with the price and we’re happy with the value proposition. Consumers, equally and more importantly, appear to he happy with the price and the value proposition.
We’ll leave it where it is for now.”