£4m TV marketing splash for Ubisoft

Ubisoft is to invest a substantial 4 million in TV advertising of its Wii and DS products in the run up to Christmas as it attempts to cement its position as one of the strongest casual software publishers.

The publisher’s UK marketing director Jon Rosenblatt stated: From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate.”

For a look at how the advertising spend breaks down and what titles will be supported, head over to CasualGaming.biz.

About MCV Staff

Check Also

Gaining observability over multiplayer games – “Out-of-the-box observability gives you the ability to know what’s going on, but more importantly what is going wrong.”

Would you like increased transparency over the state of the backend systems as you launch and scale? [This content was created with Improbable]