81% of Total War: Attila sales were digital

Sega’s strategy title Total War: Attila would have charted at No.3 in the GfK Chart-Track All Formats Top 40 if the rankings took into consideration digital sales, MCV can reveal.

The title sold 21,680 copies in the UK in its first week on sale. 81 per cent of those sales were digital (including sales via Steam and other download partners), with the remainder coming via the boxed SKU.

The game only managed No.21 in the Top 40, which further highlights the importance of including digital sales data in the UK charts to accurately portray the performance of titles and markets.

Attila is the ninth standalone entry in the Total War series, and was the second most pre-ordered game in the franchise to date. The title came out on February 17th.

Sega has also told MCV that the last five entries in the Total War series – Empire, Napoleon, Shogun 2, Rome II and Attila – have shifted 11m copies in total, while over 18m units of DLC have been sold. The franchise now boasts over one million unique players each month, the publisher said.

Since the release of Total War: Napoleon in 2010, we’ve built a great tradition of standalone follow-ups to our major titles, and it’s great to see Attila so well-received by fans and critics,” said Total War brand director Rob Bartholomew.

Globally we’re seeing this title reach double the sales of Napoleon in its first week and, as Creative Assembly’s home market, it’s heartening to see the UK taking its fair share of that success. With over a million people playing Total War each month now, it turns out there’s plenty of gamers who just want to watch the world burn. Who knew?”

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