The negativity being heaped on the trailer for Call of Duty: Infinite Warfare online is nothing new and nothing to worry about, Activision has said.
The short has received an additional 100,000+ dislikes since yesterday, but speaking to investors, CEO Eric Hirshberg has tried his best to put a positive spin on things.
You’ve got to love the passion of gamers,” he said, perhaps through gritted teeth, as reported by Polygon. This is an industry like no other and a fan base like no other. We love that our fans treat this franchise like their own and have such strong points of view about it. There just aren’t many entertainment franchises on earth that can generate the kind of passion that Call of Duty can, and that’s a good thing.
We know there are people in our community who are nostalgic for the boots on the ground-style gameplay; that’s why we made Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that.
The good news is this year we found a way to deliver both in one package while keeping our community together. While of course we see the passionate opinions online, we also look at other measurements and the fact is — while it’s very early — pre-orders are off to a very strong start. The number of likes per view on the Infinite Warfare trailer are the highest we’ve ever seen.”
He also argued that this is not a new phenomenon.
We’ve seen this in the franchise before. The reveal trailer for Black Ops 2, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that went on to become our most successful game ever,” he added.
Right now, the franchise has never been stronger. We have more people playing Black Ops 3, a game that takes place in the future, with boost jumps and fictitious weapons, than any game in our history. What we know for sure is that if we always just did what worked in the past and never took any creative risks, we wouldn’t have a franchise. The day to worry is the day we stop trying new things.”