Publishing giant Activision Blizzard claims that its digital operations far outstrip those of social games phenomenon Zynga.
During a conference call following the publisher’s Q2 financial results, executives told investors that the FarmVille firm posed no threat to Activision’s business.
"Last year, our digital business alone generated about double the revenues and operating income than Zynga did," said the publisher’s chief financial officer Thomas Tippl.
In a presentation of Activision’s financial results, the publisher reports digital revenues of $851m for the six months ended June 30th. This marks a 42 per cent increase since the $600m taken during the same period in 2009.
The publisher said digital goods made $400 million in three months this year. The Call of Duty map packs have been major contributors to this growth.