Activision partners with System 3 for Ferrari title

Activision has signed a distribution deal with System 3 to handle the UK publisher’s forthcoming Ferrari Challenge game throughout North America.

Ferrari Challenge Trofeo Pirelli will hit shelves in late summer on PS3, PS2 Wii, DS.

Without a doubt, this is the defining Ferrari experience for video games,” said Mark Cale, CEO at System 3.

It has been a collaboration with professionals on every level and we’ve truly captured the power, beauty, and excitement that is the Ferrari Challenge Series. This excitement is taken to a whole new level with the partnership of Activision’s power within the North American marketplace.”

For the last 60 years Ferrari has been synonymous with precision, performance and elegant design, so expectations for the game will be high from auto enthusiasts and racing game fans alike,” added Dave Oxford of Activision Publishing.

Everyone involved in Ferrari Challenge Trofeo Pirelli has been dedicated to ensuring this product over-delivers on the experience of this legendary brand.”

System 3 and Activision will showcase Ferrari Challenge Trofeo Pirelli on PS3 to for the first time at the Montreal Grand Prix on Friday and over the weekend.

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