Britain’s number one tennis superstar Andy Murray can be the Wayne Rooney of Grand Slam Tennis 2, says EA.
The publisher has acquired the in-game licence for players including Roger Federer and Murray. And these tennis aces will be used to push the game ahead of its 2012 release on 360 and PS3.
Speaking to MCV, EA’s European product marketing manager Claes Gartner said: We’re going to look at these guys and ask what can we do to help them become spokespeople.
We have Andy Murray. So obviously we speak to Murray’s agent, we try to understand what he is willing to do and at what cost is he willing to do it, and then try to come up with a creative idea that helps us promote the game with him in it.Take Wayne Rooney as an example of what he’s done for FIFA in the past.”
Rooney has been on the cover of EA’s annual football games since 2006. He has also starred in several EA TV ads and promotes the game on Twitter.
Added Gartner: It could be a video, an application, a website or a launch event. Maybe we’ll bring [Murray’s] face to the forefront of the game. What is he willing to do with us? Those are the creative things we are brainstorming right now.”
The original Grand Slam Tennis was released as a Wii exclusive in 2009.