BBC Worldwide believes PS3’s Wonderbook could be the perfect fit for its IP.
The firm’s EVP of digital entertainment and games Robert Nashak says the company is thinking about which of its products – such as Doctor Who and Walking with Dinosaurs – it could bring to Sony’s newly-announced interactivebook platform.
It was really exciting for us to see the Wonderbook at the Sony conference,” Nashak told MCV.We are a big believer in Augmented Reality, we are a big believer in story.
We like to call ourselves the storytellers to the world, and if you talk to people around the world, they associate the BBC with news and they associate the BBC with great stories.You can imagine our properties coming to life in a book that is like a virtual pop-up book.
It is very exciting for us to contemplate and think about.”