BAFTA-winning director of SingStar franchise to head up new London-based online studio

Bozek joins Atari

Just months after poaching SCE WWS president Phil Harrison from Sony, hiring EA vet David Gardner as CEO and appointing a former Apple exec to its team, the Atari reformation continues – the company has hired SingStar director Paulina Bozek to head up a new online games studio.

The new studio will be based in London and focused on new online titles. In an official announcement Atari said the team would "focus on innovating and developing mass-market consumer games and services for online-enabled devices including personal computers and game consoles".

Bozek has overseen the SingStar franchise as executive producer and game director for the past six years, managing its growth from single PS2 release to a multi-SKU monster that recently launched on PS3 with a song download store. She started her career at Ubisoft Montreal and won the first ever BAFTA Interactive New Talent Award in 2004.

"This is a significant step in expanding Atari’s online game development capability," said Phil Harrison, president of Infogrames, who of course work with Bozek during his time at SCE.

"Paulina is one of the industry’s most respected creative leaders with an outstanding track-record of commercial and creative success and I’m delighted that she will bring her unique vision, consumer insight and proven ability for creating amazing entertainment experiences to Atari."

"I am very excited to be joining Atari at this pivotal time for both the company and the industry," said Paulina Bozek.

"There is a huge opportunity as gaming platforms become more ubiquitous, more connected and attract more mainstream audiences. Atari has a great vision for the future and I can’t wait to start realising that vision in new products and services."

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