Brand Map: 42% of Elder Scrolls gamers play on PC

The PC is the most popular platform of choice for Elder Scrolls consumers, with almost half opting for it over consoles.

The fifth and most recent entry in the Elder Scrolls brand – Skyrim – was released in November 2011 to widespread critical and commercial success.

This week we are going to look at the Elder Scrolls series using the GameVisionBrand Map.

We asked 6,751 gamers about Elder Scrolls, of whom 443 had played it in the last six months. Of these, 220 users told us more about the game.

Germany has the highest play rate (seven per cent), with Italy and the UK close behind (six per cent and five per cent respectively). Germany and the UK have the highest brand awareness rates (30 per cent and 29 per cent respectively).

Despite the game’s 15+ age rating, 26 per cent of players are under the age of 15. Overall, 70 per cent of players are males. Despite a low overall number of female players, the 20 to 24 age group has more female players than the average game.

The Elder Scrolls is mostly played on PC (42 per cent), while the Xbox 360 and PS3 are still popular formats (24 per cent each). Paid DLC is popular, with 15 per cent having paid for additional content in comparison to two per cent for the average game.

Visit MCV Reports to purchase the full brand map.

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