Brand Map: Devil May Cry most played in Spain

The Devil May Cry franchise is played in Spain more than it is in any other country, according to new Brand Map data.

The series is expanding in 2012 with the release of a new title – DmC: Devil May Cry, as well as an HD collection which has just been released.

This week we’re going to look at the Devil May Cry franchise using the GameVision brand map.

We asked 6,828 gamers about Devil May Cry, 569 of which played the game in the last six months. We sought further details from 224 of these gamers.

Devil May Cry is most played in Spain, followed by Italy and the UK. The audience is predominantly male (78 per cent), with males aged 15 to 19 (25 per cent) making up a larger section of the playing population than the brand’s entire female audience (22 per cent). Among females, only the 20 to 24 age group exceeds the profile seen for the average game, with six per cent playing. Other female age demographics all fall below the average game.

The PS2 and PS3 games are played by the majority of gamers (29 per cent and 33 per cent respectively). However, despite only a single title – Devil May Cry 4 – being released on the Xbox 360 to date, it is responsible for 16 per cent of overall platform use, with PC usage, which includes a small release of Devil May Cry 3, slightly higher at 18 per cent.

The most enjoyed aspects of Devil May Cry are ‘violence’ (34 per cent – over four times the average game), ‘involvement in the story’ (29 per cent), ‘speed and concentration’ (29 per cent) and ‘fighting and combat’ (25 per cent). The opportunity to ‘beat my friends’ is rated quite low (six per cent), half the rating of the average game.

Visit MCV Reports to purchase the full brand map

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