Brand Map: Resident Evil

This 16-year-old series has had another success after Resident Evil: Revelations soared to the top of the European sales charts within a week of its launch.

Let’s take a look at what gamers enjoy so much about the brand. We asked 6,775 users about Resident Evil, and of the 1,147 who have played in the last six months, we asked 326 to tell us about this in detail for the GameVision Brand Map. This is available to buy on the MCV Reports section of the website.

‘Fighting & combat’ is the most popular motivation for playing Resident Evil, with 41 per cent of gamers selecting this. ‘Involvement in a story’ and ‘Violence’ are next with 39 per cent and 32 per cent of gamers respectively choosing this as a key motivation for enjoying the game. Surprisingly, for a survival horror series, ‘Suspense and tension’ is a key gameplay motivator for only 13 per cent of respondents – although this is higher than the average game.

Resident Evil enjoys strong brand awareness in Europe (with 72 per cent of European gamers aware of Resident Evil). Italian and Spanish gamers have the highest play rate.

Over three quarters of players are male (77 per cent), and despite the majority of Resident Evil games having an 18 certificate, 45 per cent of all players are aged 10 to 19.

For more information, check out the GameVision Brand Mapspage.

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