Sega Europe has announced that Chris Bergstresser will be joining the company as its new COO and president, following the departure of Jurgen Post earlier this year.
Bergstresser has over 25 years of experience in the games industry, previously being executive vice president of Miniclip and senior vice president of publishing and online entertainment for Atari. Recently, Bergstresser has been working as an investment executive and board advisor for various entertainment companies.
“I’m delighted to be joining the incredible Sega Europe team at what could be described as a pivotal moment in the company’s history, said Bergstresser in a statement. "With the road to 2020 mapped out by Sega Sammy, all areas of the business must work closely together to drive continued success and innovation. It will be up to the team and I to ensure that SEGA Europe continues to be a leader in the games business around the world. I am very much looking forward to the challenge.”
“Sega has outlined a solid plan towards further profitability by 2020 and needs cutting edge leaders to help make this goal a reality," said Sega West CEO, Tatsuyuki Miyazaki. "We believe that Chris has all the qualities required to take Sega Europe to the next level and help us achieve these goals. We are looking forward to seeing how the business moves forward under his guidance.”
Part of Bergstresser’s role will be overseeing the five regional studios, including UK-based Creative Assembly, who recently turned 30, and also helping to implement the ‘Road to 2020’ plan that includes searching for new IPs with franchise potential and utilising older classic titles in new ways.