CEO Andrew Day ponders the challenges of a dynamic but fragmented market

Develop Awards Partner Spotlight: Keywords

In our latest partner spotlight, Keywords CEO Andrew Day discusses the company’s growing empire and how it is adapting to an increasingly fragmented games market.

Growing localisation and QA experts Keywords is a gold partner for this year’s Develop Awards, which take place at the Hilton Brighton Metropole on Wednesday, July 9th. More info below.

Partner Spotlight: Keywords

Year founded: 1998

For any readers who might not know you, tell us a little more about your company and its goals.

Keywords Studios is on a mission to become the leading supplier of outsourced games services worldwide. With operations hubs in Canada, USA, Ireland, UK, Italy, India, Singapore and Japan, Keywords employs over 1,000 people across 11 studios. The Group incorporates leading brands like Binari Sonori, Babel Media, Keywords International and Liquid Violet, with service lines focused on Audio Voice Production, Functional QA, Text Localization, Localization QA, Localization Voice Over recording, Focus Group Testing and Customer Support.

What differentiates you from similar outfits? What’s unique about you?

With an unfaltering focus on quality, Keywords works in over 40 languages, is a publicly traded company listed on the London Stock Exchange, is well funded and fast growing.

What excites and/or encourages you about the games industry and games development today?

The video games market is incredibly dynamic. The challenges for publishers and developers brought about by the fragmentation of gaming platforms and monetization models, presents any number of opportunities for the service side of the industry as we constantly adapt to provide cost efficient, agile services. The consumers’ constant craving for content, and the need to satisfy that in order to maintain player engagement for a chance to maximize the monetization of the games, really plays to our strengths as we provide continuous localization and “follow the sun” testing and live operations support arrangements.

Looking at the Develop Awards finalists, what does it say to you about the industry and development today?

The industry is thriving and constantly morphing in equal measure! With so many quality players across the spectrum from established publishers to indie developers, the level of innovation, service and quality of content is simply staggering.

Do you have a message for the finalists?

Bonne chance! The competition looks fierce!

Anything else you’d like to add about your company and the Develop Awards?

I’m looking forward to the Awards Dinner!

About The Develop Awards 

The 2014 Develop Awards will take place on Wednesday, July 9th at the Hilton Metropole Hotel in Brighton, and recognises the best innovators and development talent in the UK and Europe.

If you want to attend, you can book single seats and standard or gold tables by contacting or calling 01992 535646.

There are multiple new awards this year, with a total of 24 prizes up for grabs, while PlayStation 4 lead architect Mark Cerny is 2014’s Development Legend.

There is a host of big names backing this year’s Develop Awards, including Crytek and Deep Silver as Platinum Partners, a slew of Gold Partners in UKIE, Amiqus, Keywords International, Codemasters, Perforce, Cubic Motion and Unity, Event Partners Wales Interactive, InnoGames and Tandem Events and Table Gift Partner OPM.

For more information on the sponsorship and partnership opportunities still available, contact or call 01992 535647.

You can find out more about the Develop Awards at the official Develop Awards website.

About MCV Staff

Check Also

Gaining observability over multiplayer games – “Out-of-the-box observability gives you the ability to know what’s going on, but more importantly what is going wrong.”

Would you like increased transparency over the state of the backend systems as you launch and scale? [This content was created with Improbable]