It may be the biggest name in movies, but Disney’s failure in video games is now complete.
Despite some initial video game investment back in 2007/2008 (resulting in the poor selling Turok and Split/Second), Disney has struggled to match the success of rival Warner Bros. It cancelled most of its video games initiatives in 2011 (with the closure of developers Propoganda Games, Black Rock and, later, Junction Point), but invested in Disney Infinity, an ambitious project that was intended to grab significant market share in the $1bn toys-to-life sector created by Activision via Skylanders.
Disney Infinity included major characters from the worlds of Star Wars, Marvel, Pixar and Disney. However, despite being decent titles, they struggled to overturn Skylanders and was last year comfortably beaten by the new LEGO Dimensions toys-to-life game. After three games, Disney has now cancelled the series.
The firm will now move to a full licensing model. It has already partnered with Electronic Arts for the Star Wars line of products.
Disney Infinity developer Avalanche Software (not to be confused with Avalanche Studios) has also closed. Disney Infinity packs were also created at UK developers Ninja Theory and Sumo Digital.
Here is the full statement from Disney’s John Blackburn:
By now you may have heard the news thatwe have made thedifficultdecision to discontinue production of Disney Infinity.From the beginning,DisneyInfinitywasbuiltfor you—our fans—and I wanted to take a moment to thank you not just for your support over the years, butfor creating a community that madeDisneyInfinitymore than just a game.
Our goal for Disney Infinity was to bring the best of Disney storytelling to life in homes around the world, and with your support we accomplished that. We hope you had as much fun playing the game as we had making it.
So what’s next forDisney Infinity? We have two finalretail releasescoming, including three new characters fromAlice Through the Looking Glass later this month, and theFinding DoryPlay Set launching in June.
And as we turn to the next chapter in our story, I want to thank everyone whohelped bringDisneyInfinityto life, particularly Disney’s Glendale-based production and publishing teams, our external development partners, and of course the incredible Avalanche team for their tireless dedication to thisproject.
But most of all,I want to again thankyoufor makingDisneyInfinitya part of your lives—and for adding to the Disney legacy by being a part of this community.