E3 2010: Kinect price closer to launch

With Sony unveiling a competitive price for its Move motion controller, the pressure on Microsoft to unveil its pricing strategy fro Kinect is higher than ever – but don’t expect concrete details any time soon.

Speaking to VG247, European boss Chris Lewis stated: We haven’t said yet when we’ll come out with a price point but it will be in a timely way, for retail to have a plan for the consumers to be able to plan the expenditure.

All I will say to you again, is that we will offer great value. We need to do that in particular to this audience that we are aspiring to appeal to and we know that we have to resonate well there. And our track record over the past ten years – I hope has proven to people that we have an appetite to remain competitive. I mean, we have to.”

Lewis also added that, much like Sony, European gamers shouldn’t expect to wait any longer than their US counterparts to get their hands on the peripheral.

I am pleased to say that in Europe it will also get a November launch right across the key markets, which is great,” he added. We’re making sure of that as Don Mattrick is very fixated on synchronizing this and making sure that Europe is absolutely instep with the US and other parts of the globe.”

In November last year MCV learnt that Microsoft was intending to get Kinect into as many homes as possible via an aggressive pricing policy. While our November launch prediction has been proved correct, recent talk seems to point to a far higher RRP for the camera.

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