Sony has used its E3 press conference to unveil the shape and look of the PlayStation 4 console.
The PS4 was announced back in February, but to the disappointment of many consumers, the physical console was not shown.
Now, as many predicted, that has changed. Sony revealed a box described on stage by andrew house as "a design that is sleek and visually impactful wherever it is placed."
The product design offers a sizeable black shape already nicknamed the ‘parallelogram’ on Twitter.
Update: Clear PS4 images as posted on the official Playstation Blog:
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