Pleasants vacates COO role for Schappert to fill, MySpace group Playdom delighted

EA COO Pleasants leaves for social game group Playdom

As John Schappert leaves Microsoft to become the new second-in-command at Electronic Arts, vacating EA to make room is John Pleasants, who himself has become CEO of the social gaming publisher Playdom.

Pleasants joined EA only a year ago, heading up EA’s casual and social gaming businesses – including its mobile division and Pogo. Pleasants was a driving force behind establishing service models at the mega-publisher.

He is a firm believer in the power of casual games and digital distribution, saying only a matter of days ago that “nothing is more ripe for the convergence of the Internet and media than games”.

Such a role and outlook makes Pleasants ideal for Playdom, a leading social gaming company and the largest game developer on MySpace. Playdom enjoys 20 million active users per month.

Company co-founder (and outgoing CEO) Dan Yue switch to Chief Product Officer. “We’re experiencing tremendous growth in all areas of our business,” said Yue.

“John’s operational expertise and strong industry relationships will be key to scaling the company quickly and forging the right partnerships. Moreover, John’s vision for the future of social gaming aligns strongly with my own. I look forward to working closely with him to deliver a bigger, bolder social gaming experience to our players.”

Pleasants said he was “thrilled to join Playdom.”

“Online gaming is the fastest-growing sector of the gaming industry, and social gaming, in particular, is transforming the way people play and experience games,” he said.

“With its expertise understanding player behavior, Playdom is uniquely well positioned to lead the industry. Playdom is also an angel- and self-funded growth company, making it a standout in any industry.”

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