Ex-Disney and Mattel exec heads up Activision’s new Consumer Products arm

Activision Blizzard has announced the creation of a brand new Consumer Products division, and that it has hired Mattel and Disney vet Tim Kilpin to head it up.

In this new role,Kilpin will be tasked with working on new products to expand and deepen audience engagement” with the firm’s brands through long-term retail partners. Presumably this means merchandise.

Kilpin previously worked as president and CCO of toy firm Mattel, having previously worked as EVP of its Boys and Girls division. Between 2000 and 2003 he was EVP of franchise management at Disney.

Inspiring play, competition, and community underpins everything we do, and giving audiences new ways to experience our franchises is core to this commitment,” said Activision Blizzard CEO Bobby Kotick.

Under Tim’s leadership, we will elevate our consumer product offerings to the same level of exceptional quality as our games and transform the ways audiences connect with the characters they love in their everyday lives.”

Kilpin added: Activision Blizzard is a global entertainment powerhouse and its combination of iconic franchises and massive audience reach offers incredible opportunities for retailers and partners. I’m excited to lead this newly-formed division and join Activision Blizzard’s already incredibly talented consumer products team in delivering powerful new partnerships and even more touch points to audiences.”

Activision’s new Consumer Products division follows the launch of a TV and film arm in November 2015.

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