Feder: Exclusivity can make sense

Having previously pledged to keep its Grand Theft Auto IV expansion Episodes from Liberty City exclusive to Xbox 360 for a limited time, Take-Two CEO Ben Feder has stated that platform exclusivity can work in select circumstances – though he adds that as a rule he wants his company’s games to appear on as many platforms as possible.

In general, we like to make our content available to as broad of an audience as possible,” he told MCV. That said, we’ve partnered with all three hardware manufacturers from time-to-time to create exclusive content.

There are times when exclusive games may make sense, either because the platform holder is so excited about it that they are willing to share the investment risk and put an effort behind ensuring a successful launch – as was the case for the episodic content for GTA IV on 360 – or because the content is perfectly suited to the platform – as was the case with Carnival Games for the Wii and DS.”

Take-Two’s upcoming title The Agent will be a PS3 exclusive, though LA Noire – which was also once exclusive to Sony’s machine – is now also heading to Xbox 360.

To read MCV’s full interview with Ben Feder, click here.

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