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The FIFA series was one of the big winners last night at the Music Week Sync Awards.
The awards, in its fourth year, took place in London and celebrates the best Sync individuals teams and placements of music across multiple media avenues over the last 12 months. The event was hosted by BBC Radio 6 Music DJ, Shaun Keavney.
EA’s soccer franchise won two awards for both of its most recent FIFA titles. FIFA 17 won the Video Game Soundtrack award for its use of Comeback Kid by Kasabian, published by Sony. The Best Sync – Video Game Trailer award was won by FIFA 18 for the Energy by Avelino Feat. Stormzy & Skepta, published by BMG, Sony and ATV.
Glenn Herweijer & Ben Sumner of Feel for Music, a music consultancy and supervision service, also took home an award. The company has worked on games including Life is Strange: Beyond the Storm and Final Fantasy XV. They beat out competition from Sony Interactive Entertainment, Ninja Tune and Frontier Developments
This is the first year that the video game category has been so represented at the awards. In 2016, the only video game award was for best trailer, which was won by EA’s FIFA 17 for its use of Blur’s Song 2 (Madeon Remix).
