Fitness chain turns to Wii

A retail campaign entitled ‘We know fit….we know fun’ will be launched today in selected outlets, with a full roll-out planned for the spring. Staff have been trained in the art of Wii Fit games.

But getting Nintendo on board has been a long slog for the Colorado-based company, which says it’s been talking to Nintendo for six months. Sports Authority president David Campisi told The Wall Street Journal, "It’s taken us a long time to get to the finish line, but what we came up with was the idea to not just launch a product, because it’s not a new product, but to view the Wii Fit Plus as an opportunity to shake up the treadmill and sporting-goods business."

He added, "We’re thinking, ‘Mothers don’t like videogames machines. Well, what if we set them up next to the fitness department?”

About MCV Staff

Check Also

Gaining observability over multiplayer games – “Out-of-the-box observability gives you the ability to know what’s going on, but more importantly what is going wrong.”

Would you like increased transparency over the state of the backend systems as you launch and scale? [This content was created with Improbable]