Play4Free titles to garner new exposure with distribution deal

GDC11: EA and Bigpoint reveal partnership

EA and Bigpoint have announced a ‘strategic relationship’ to distribute certain titles from within EA’s Play4Free online platform.

The first EA title that will be featured on the Bigpoint network will be Lord of Ultima this March.

"I believe that the gaming industry is starting to fully appreciate the shift towards digital downloads,” said Bigpoint CEO Heiko Hubertz.

“It is very encouraging to see EA make the push with their Play4Free portfolio and we are eager to add these high-quality games to our network.

Play4Free VP Sean Decker backed the relationship by lauding its potential.

"Play4Free is front and center of the digital wave and EA is pushing aggressively to be the forerunner in this space," he said.

"We strongly believe that partnering with a company that pioneered the free-to-play business will be extremely beneficial in expanding the Play4Free brand globally. Bigpoint is the ideal partner with their global reach and deep understanding of the dynamic free-to-play consumer."

For the latest GDC news iPhone owners should download our free app (iTunes link). It puts Develop’s daily must-read online news content – including all the stories from GDC – in the palm of your hand. Sponsored by Blitz Games.

About MCV Staff

Check Also

Technology and the market will set the cost of triple-A productions – it’s not an inevitable and negative escalation

The idea that the industry will stagnate because of rising costs is a historically flawed argument based on historical data